Domain Registration


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Domain Registration

Buy a domain that contains the correct keywords is very important for SEO. This is one of the factors with the highest weight in ranking of search engines and, therefore, the choice should be made very carefully, preferably with the help of an expert.


After all, the exchange of the domain of a website that already exists is always a major complication in terms of SEO.


First of all because search engines like Google, for example, have a mechanism called sandbox. All new domains take a period that varies from several weeks to several months to get a good ranking, regardless of its importance, to avoid spamming on the internet.


Old domains are also more valued by search engines, getting better rankings.


Besides, a change of domain requires many technical processes (such as 301 redirects, for example) in order to maintain the rating of the previous page. It is a complicated and costly work, and even so, the chance of losing some positions in ranking is big.


So before you register a domain, contact BSI, our experts will help you select the best available name. A first very important step toward success on the internet!



What is a Domain?





What is a Domain?

The domain is nothing more than a name used to locate and identify computers on the Internet. In our case, for instance, the domain we use is "www.bsi-brasil.com".


Without using a domain name, we would have to memorize a lot of numbers that would serve as the address for computers on the internet. The domain was therefore created to make it easier and more convenient for user to access internet addresses.



Paid Domains x Free Domains







Paid Domains x Free Domains

To have a website, you must have a domain, whether it is paid or free.


A free domain, however, will be accompanied by the name of the company that supplied it, such as Blogspot or Wordpress for example. This is very bad in terms of brand image, since in the perception of the consumer it creates an association that can confuse him.


Additionally, Internet users know when a domain is free, since the name of the company that provided the address of the website is accompanying theirs. This weakens the brand, unlike a paid domain, which makes it stronger.


The cost to register a domain is low and paid annually, being the best option for brands that want to get on the internet, or are already, with a free domain, and wish to strengthen their image with towards the consumers.