In corporate communication, corporate identity reflects the personality of the company. It is developed according to their marketing objectives, mainly considering issues such as brand image and positioning.
Having a corporate identity with which to identify your audience creates a sense of community, making people want to show and tell their friends about their relationship with the brand.
Business Solution International - BSI - develops corporate identities based on a thorough understanding of the market, which evaluates the characteristics and desires of the target audience of your company. Later, we all advertise based on factors needed to build and strengthen this identity.
Corporate identity is basically composed of three parts:
- Corporate Design (logos, uniforms, corporate colors etc.)
- Corporate Communication (advertising, public relations, newsletters etc.)
- Corporate Behavior (internal values, norms, etc.)
Recent studies define corporate identity as a result of complex social interaction.
It's the way corporate actors (people who work on behalf of the company) include your company in the development of their social relationships with other people in a specific context.
In the process, corporate actors have the same importance as other people. After all, they represent the company's corporate identity, and also the entire community in which it operates.
- Differentiation: With the highly competitive market of today, brands need to have a clear differentiation of its corporate identity. What they represent must be clearly distinguished from its competition in order to be noticed, attract consumers and gain their preference.
- Relevance: Brands need to be connected with the interests and aspirations of society as a whole and translate that into the corporate identity. To build a demand, they need to understand and meet the needs and aspirations of your target audience.
- Consistency: To ensure credibility with your audience, brands need to be consistent with what they say and do. All messages and marketing communications, as well as the experiences that consumers have with the brand must be consistent with each other and add something relevant.
- Reputation: A brand whose corporate identity is differentiated, relevant and coherent, is highly prized for its workforce. Deliver the experience promised to the user by communication, which will solidify the brand’s reputation.